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HomeSEO Checklist
Title | Priority | |
---|---|---|
To meet current SEO requirements, your site must be mobile-friendly or you must have a mobile variant of your site! | high | |
Sources of JavaScript, CSS and Images must be unblocked. Check if any version of these resources are blocked? |
medium
| |
Showing different content to mobile agents? Then use Vary HTTP Header! |
medium
|
|
Place the rel="alternate" and rel="canonical" tags on the site correctly! |
high
|
|
If a mobile site with a different URL is used, be sure that the mobile site's URLs are indexed! |
high
|
|
If a mobile site with a different URL is used, make sure the redirects are set up correctly! |
high
|
|
The mobile site should be used for tablets. |
medium
|
|
Optimize your mobile site for speed |
medium
|
|
Use specific keywords to target voice searches |
medium
|
|
Use Google's Mobile Usability Test to be sure that you appeal to mobile users successfully |
medium
|
|
Make sure your content is easily readable on mobile devices |
medium
|
|
Track your mobile ranking process step-by-step through Google Mobile's Rank Tracker tool |
medium
|
|
Make your content appeal directly to search engines using Structured Data |
medium
|
|
Embed a Viewport Meta Tag |
medium
|
Title | Priority | |
---|---|---|
Use title tags and meta descriptions on your site that contain keywords targeting local searches! |
high
|
|
List your workplace on platforms like Yelp, Foursquare, Zagat, Bing Places! |
medium
|
|
Encourage your visitors to create user-generated content (e.g., reviews, testimonials)! |
low
|
|
Find seasonally changing search trends using Google Trends! |
low
|
|
Stand out in certain searches by posting content targeting specific demographic, season, or location! |
medium
|
|
Host or sponsor various events locally to increase the visibility of your website and brand! |
medium
|
|
Arrange location-specific promotions to appeal to your audience! |
medium
|
|
Get rid of duplicate listings! |
high
|
|
Enrich your content by using images and videos that will appeal to local SEO and have relevant keywords embedded! |
medium
|
|
Make sure you also use the semantic and long-tail versions of the basic keywords in the static text content you use in your content! |
high
|
|
Determine and detail your location strategy! |
medium
|
|
Make sure your site structure is an easy and accessible space for users! |
medium
|
|
Complete your Google My Business listings page and verify your website |
high
|
|
Use Google Schema Structured Data on your pages to stand out and increase crawlability! |
medium
|
|
Do you have the Google Map plugin on your contact page? This is very important for users to find your location easily. Add it! |
medium
|
|
Check if all NAP entries are consistent everywhere they are mentioned on the website! |
low
|
|
Make sure the phone numbers on your website are clickable for mobile devices! |
low
|
|
Does your business have fewer than 10 locations? Be sure to list each address in the website footer! |
medium
|
|
Make sure your website's contact page includes the complete name, address, and phone number (NAP) for each location! |
high
|
|
Optimize your website's contact, about, and home pages! |
medium
|
Title | Priority | |
---|---|---|
Make sure you tell your audience to subscribe, comment, and like your videos. |
high
|
|
Make sure you optimize your channel page! |
medium
|
|
Make sure to link your youtube video in your email signature! |
medium
|
|
Youtube hears the words you use in videos. Say the target keyword in videos! |
medium
|
|
Promote your video |
medium
|
|
Embed your videos in your blog posts -Visibility rates will increase! |
medium
|
|
Respond to comments on your site within 48 hours. |
medium
|
|
Remove borders using video subtitles! |
low
|
|
Take care to present the main idea impressively in the first 10 seconds of the video. |
medium
|
|
Minimize bounce rate with correct video structure! |
high
|
|
Make sure the names of your video files contain the target keyword! |
high
|
|
Save your streamed video to a playlist |
medium
|
|
Take advantage of Cards and End Screens to increase the number of views of your Youtube channel! |
medium
|
|
Utilize an SRT file and add it to subtitles & closed captions. |
medium
|
|
Upload a custom thumbnail image for your video's result link strengthen the UX |
medium
|
|
Set a category for your video. |
medium
|
|
Target the right searches with YouTube Keyword Research. |
medium
|
|
Add tags to your videos using popular keywords that relate to your topic. |
medium
|
|
Optimize your video description. |
medium
|
|
Make sure the video title contains the keyword, but it should look natural! |
high
|
Title | Priority | |
---|---|---|
Make sure to use utm source tags for social posts and emails! |
low |
|
Make sure users can leave comments on your site easily! |
medium
|
|
Make sure your site has social media sharing buttons! |
high
|
|
Make sure videos from social channels can be embedded into the site! |
low
|
|
Provide a more powerful user experience with URL Shorteners! |
low
|
Title | Priority | |
---|---|---|
Encourage people to convert by activating on-site social sharing actions! |
low
|
|
Strengthen your link-building strategy through platforms like Wikipedia. |
medium
|
|
Utilize Barnacle SEO techniques! |
medium
|
|
Keep your audience in your hands with email outreach methods! |
high
|
|
Make sure you have various content types such as top lists, how-tos, guides on your site! |
medium
|
|
Build free tools that your audience will love to use. |
medium
|
|
Add original information to the internet world by publishing case studies periodically! |
medium
|
|
Avoid thought-provoking, irritating, annoying content. |
medium
|
|
Make sure your site has a white-paper |
low
|
|
Drive traffic to your site with review and comparison contents |
medium
|
|
Create a backlink source with methods such as podcast guesting. |
medium
|
|
Drive traffic to your site with social media outreach methods! |
medium
|
|
Share your development processes on platforms like github-gitlab-bitbucket. |
low
|
|
Produce educational content! |
low
|
|
Offer contests and giveaways. |
medium
|
|
Support digital studies with traditional (off-line) marketing activities. |
low
|
|
Set up Google Alerts for new contents. |
low
|
|
Buy backlinks via paid blog posts with strong contents. |
high
|
|
Find out which content will work for them by getting to know your target audience closely. |
medium
|
|
Get to know how your audience feels about you by exploring brand mentions! Use site:brandname.com for that! |
low
|
|
Do link reclamation for stolen images. |
low
|
|
Configure some of the content as resource pages. |
low
|
|
Employ PBNs (Private Blog Network) |
low
|
|
Detect expired domains and fix them |
medium
|
|
Go content-oriented while creating your link building strategy |
medium
|
|
Find out the state of the market by doing a competitor backlink analysis! |
medium
|
|
Make sure you update disavow list! |
medium
|
|
Try to increase the authority and recognition of your site with the guest blogging method! |
medium
|
|
Optimize the rate of dofollow links used on your site! |
medium
|
|
Create branded, general and keyword-rich link anchor texts with correct proportions |
medium
|
|
Be sure to diversify anchor texts on your site. |
medium
|
|
Be sure you have the control on the ratio of linking domains to total number of links. |
medium
|
|
Make sure the link domains have high authority! |
high
|
|
Make sure that the traffic rates of the linking domains are high enough! |
medium
|
|
Linking domains older than a certain age will be more beneficial for you. Try to pay attention to this! |
medium
|
|
Use Skyscraper technique in your link building strategy! |
low
|
|
Take your prestige under control by performing a page-based backlink audit! |
medium
|
|
Create a dedicated blog section to address the queries made in the search engine |
medium
|
|
Activate discussion forums to strengthen retention and conversion |
medium
|
|
Aim to increase customer retention rates with various discounts and coupons. |
medium
|
|
Publish PR articles to make promotion in the most accurate way, to increase recognition and prestige. |
medium
|
|
Use reciprocal links in your content. |
low
|
|
Publish and announce various affiliate programs. |
low
|
|
Publish microsites to represent your specific campaigns. |
medium
|
|
Cooperate with courses, schools and teachers within the scope of your service and concept. |
medium
|
|
Make sure you realize content syndication. |
medium
|
|
Introduce yourself to wider audiences through platforms such as Product Hunt and Betalist |
medium
|
|
Post videos promoting your site via Youtube and other social media platforms. |
medium
|
Title | Priority | |
---|---|---|
Discover the search intent of your potential audience closely! |
medium
|
|
Determine the importance and strategic place of the keywords you find in the sales funnel! |
medium
|
|
Categorize each keyword according to search volumes and include them in your strategy! |
medium
|
|
Analyze the difficulty rate of each keyword! |
medium
|
|
Analyze and list the head term keywords and their long tail versions! |
medium
|
|
Take statistics-based steps using certain keyword research tools! |
low
|
|
Create keyword lists inspired by your target audience's browsing habits! |
medium
|
|
Create keyword lists inspired by your competitors' strategies! |
medium
|
|
Conduct brainstorming sessions to diversify keyphrases! |
medium
|
|
Get them into your strategy by analyzing the competition and frequency of use for each term! |
medium
|
|
Find additional keywords using Google search suggestions! |
medium
|
|
Target long-tail keywords by reviewing People Also Ask on Google SERP! |
medium
|
|
Target long-tail keywords by reviewing Related To on Google SERP! |
medium
|
Title | Priority | |
---|---|---|
Make sure that clicking on the logo on the web pages redirects to the homepage! |
medium
|
|
Make sure the site has site links for brand searches! |
medium
|
Title | Priority | |
---|---|---|
Which CMS is used on the site? |
low
|
|
Make sure you use a favicon on the website! |
low
|
|
Get rid of annoying design elements! |
medium
|
|
If your site has a lot of content, make sure the in-site search function is active! |
low
|
|
Make sure that the query parameter is used in searches within the site! (Ex: /search?q=iphone) |
low
|
|
Check if your site has pages that seem problematic in terms of metrics such as bounce rate and load time! |
low
|
|
Make sure that there are no autoplay ads, videos or audio files |
low
|
|
Instead of the annoying and noisy (i.e. black, dark colors) background colors of your website, choose cleaner and relaxing colors (i.e. white, light colors)! |
low
|
|
Use appropriate font color that contrasts with background color! |
low
|
|
Use appropriate font typeface! |
low
|
|
Use short paragraphs in your design elements! |
low
|
Title | Priority | |
---|---|---|
If you are a business owner, make sure that the business address appears correctly on Google and Apple Maps services! |
medium
|
|
Consider registering for Google News! |
medium
|
|
If you're a local business, aim to collect real customer reviews! |
high
|
Title | Priority | |
---|---|---|
Make sure videos on Youtube and the website are listed in brand searches with a rich snippet! |
high
|
|
Make sure to use the schema.org markup structure for all videos! |
high
|
|
Have a video sitemap in GWT (Google Web Toolkit)! |
medium
|
|
Make sure you have the transcript of the videos embedded with the iFrame! |
medium
|
|
Every video should have text that details the content and includes keywords. Check! |
medium
|
|
Are the videos uploaded to video sharing sites such as Youtube or Vimeo? Check it out! |
medium
|
|
Make sure to use a video hosting service like Wistia or Brightcove! |
medium
|
Title | Priority | |
---|---|---|
Make sure you use a markup structure on your site! Don't forget to get Google approval if you are using it! |
high
|
|
Strengthen your pages by using Rich Snippet if your site is suitable for it. Add video, reviews, ratings, recipes, event, product snippets in accordance with Google guidelines! |
medium
|
|
If you have microdata for your local business, you can use markup! |
medium
|
|
Check and fix W3C bugs to aim for universal validity! |
medium
|
Title | Priority | |
---|---|---|
Is your site orientated by language or location? |
high
|
|
In international sites where a local language can be selected, make done content localization according to the selected language! |
high
|
|
In the international site where a local language can be selected, be sure that the URLs is appropriate according to the selected language! |
high
|
|
If the site is targeting a certain country, specify this in Google Search Console! |
high
|
|
If the site is targeted to a specific country in Search Console, make sure the site has the local IP of that country! |
high
|
|
Use rel=”alternate” hreflang=”x” tags |
high
|
|
Declare the language of the content of international pages with the Html doctype! |
high
|
|
Your site may target different languages and locations. In this case, make sure that different language and location versions have different contents. |
high
|
|
Perform a strong internal linking between pages of the site targeting different international locations! |
high
|
|
Make sure that the users entering the site sees the version suitable for their language or location settings! |
high
|
|
For international power, make sure that local versions of your site get links from other local related websites! |
high
|
|
Optimize the content strategy on your site according to the query trends in your target country! |
high
|
Title | Priority | |
---|---|---|
Are 301 redirects on pages working correctly? Try them one by one! |
high
|
|
Is infinite scroll used on the site |
medium
|
|
Make sure the site source code is free of malware. |
medium
|
|
Check if there are harmful neighbors on the server where your site is located. |
medium
|
|
Is your site still under development? Temporarily stop indexing to be visible at the right time. |
high
|
|
Check if cloaking is done! |
medium
|
|
Do you have text embedded in images on your web pages? Search engine bots may not be able to read them. Rearrange them with CSS |
medium
|
|
Do you have pages created by Ajax? Be sure to check if search engine bots read them! |
medium
|
|
Are meta redirects working correctly? Check. |
medium
|
|
Make sure the URL structure of the site is SEO-friendly |
medium
|
|
There may be 302 redirects on your pages that you didn't notice. Remove them if you haven't used them on purpose |
high
|
|
Can the mobile page of your site be crawled effectively enough? Check. |
high
|
|
Identify and fix web pages that have 500 codes. |
medium
|
|
Check if your site has 404 pages. You need to fix the indexed ones of them. |
high
|
|
Is there any content being pulled from outside? This can be via iFrames or other means. Check. |
medium
|
|
Make sure your site cache version is working well. All necessary content and links should be found and viewable in the cached state of the home page |
medium
|
|
Can navigation links work without Javascript? Check it |
medium
|
|
Is all content readable when CSS, Javascript and cookies are turned off? Check it |
medium
|
Title | Priority | |
---|---|---|
Check if you are using e-commerce tracking on the website! |
high
|
|
Does the site use the Shopping Feed, also called the Product Feed Specification? If it used, check which search engines are referenced! |
high
|
|
Are all the fields required for the feeds on the site filled in? Does the Shopping Feed use active categories? |
high
|
|
Feeds must also include images! |
high
|
|
The feed should be in an acceptable format and be updated regularly! |
high
|
|
The Shopping Feed must use Custom Fields. Check! |
high
|
|
The description of the product must be unique! |
high
|
|
If the product variants are hosted in the original URLs, the canonical tags should be used! |
high
|
|
Faceted navigation (filters) should be used on the website! If they are used, check if there is a duplicate page problem! |
high
|
|
Make sure you use rich snippets! |
high
|
|
If a third-party payment method (cart) is used on the site, cross-domain tracking must be available! |
high
|
|
If you have e-commerce tracking, be sure to include the required codes on all conversion pages! |
high
|
Title | Priority | |
---|---|---|
Do you have an active Google Adwords Campaign associated with your site? Link your AdWords account with your Analytics account! |
medium
|
|
Custom variable must be used correctly! |
medium
|
|
Is event tracking used? Determine the correct category, action and label for event tracking. Also, make sure events are defined as 'goal'! |
medium
|
|
Do you conduct email marketing? Make sure you use the correct parameters for the process! |
medium
|
|
Make sure to use meta refresh redirect on pages! |
high
|
|
Make sure you use campaign parameters for in-site linking! |
medium
|
|
Make sure you don't use too many sample data! |
high
|
|
If necessary, use URL rewriting in the domain |
medium
|
|
Are the filters used correctly? |
medium
|
|
Content reports must have utm parameters! |
medium
|
|
Are there any pages where the Analytics tracking code is missing? Find and fix them! |
high
|
|
Is the homepage specified in Google Analytics? It should be specified especially in cases such as /index.html, /default.php |
medium
|
|
Does the site use async? If it is so, make sure the pages are in the traditional version! |
high
|
|
Is the in-site search function active on the site? If it is so, these searches should be tracked with Analytics! |
medium
|
|
Can a search advertisement be made by the search engine? |
medium
|
|
If the subdomains include the GATC method, is it built correctly? |
medium
|
|
If there are subdomains of the pages, are they included to hotname in the content reports? |
medium
|
|
If there is a subdomain, is it include the GATC _setDomainName() method? |
medium
|
|
Are subdomains also included in the Analytics? |
high
|
Title | Priority | |
---|---|---|
Make sure to use at least one image to enhance the user experience quality your content has to offer. |
medium
|
|
Make sure you embed title tag modifiers |
medium
|
|
Make sure your content has high readability scores |
medium
|
|
Focus keywords must be used in the first 150 words of the content. |
medium
|
|
Use synonyms and LSI keywords to amplify your content and target more inquiries. |
medium
|
|
Use keywords in H1, H2, H3 tags. |
high
|
|
Take care to use short sentences and paragraphs in the content so that the content can be easily followed. |
medium
|
|
Use external and internal links to reinforce content |
medium
|
|
The content should be relevant, powerful and interesting. |
high
|
|
The body content in which you detail the main subject in your content must be at least 300 words. |
medium
|
|
It is important that your content is original and unique. |
high
|
|
Build outbound links to open a new page |
medium
|
|
Link to relevant internal and external resources and increase your content authority |
medium
|
|
Don't forget to add the primary keyword to the name of the image used in the content. |
medium
|
|
Add the primary keyword to the image title |
low
|
|
Don't forget to add the primary keyword to the alt tag of the image used in the content. |
low
|
|
Make sure the URL of the content has the primary keyword |
medium
|
|
Be sure that blog post title is wrapped by an H1 Tag |
medium
|
|
Use subheadings in H2 Tags |
medium
|
|
Make sure that the meta descriptions you use are call-to-action-oriented, rich, and contain the focus keyword. |
medium
|
|
Build stronger contents in your content using FAQ Schema or other similar structures. |
medium
|
|
Add emotion words to the title tags you use so they can include call-to-action. |
medium
|
|
Give the search engines the message that you are up to date by adding the current year to the meta title and description of the content. |
medium
|
|
Make featured snippets focused optimizations. |
medium
|
|
HTTP/HTTPS, Slash (/), www issues may create the duplicate page problem. Make sure there is no such problem. |
high
|
|
Is pagination done? |
medium
|
|
Pages with pagination should have the pagination tag. Make sure these tags are visible to crawlers. |
medium
|
|
All the images should be optimized. |
medium
|
|
Pagination links must point to the correct URLs! |
medium
|
|
Using canonical tag instead of Pagination in pagination? Check and fix. |
medium
|
|
Pagination pages should be checked to see if they are getting organic traffic. |
medium
|
|
Want a better performance? CSS Sprite should be used for images! |
medium
|
|
Images should also be listed in the keywords that are normally listed! |
medium
|
|
Are there multiple URLs that allow people to reach the homepage? Fix this! |
high
|
|
A special sitemap should be built for the images on your site. You can also do this by specifying images in the existing sitemap. |
medium
|
|
Make sure canonical tags show the correct pages. |
high
|
|
The names of all images on your site must be compatible with the image themes. |
medium
|
|
CDN must be used for images |
medium
|
|
Check if there are duplicate pages or not. |
medium
|
|
Check for duplicate title issues! |
medium
|
|
Pages without a meta description should be checked and the meta description should be around 155 characters long! |
medium
|
|
Videos or audio files should be playing automatically. Is not it? |
medium
|
|
Check for duplicate description issues! |
medium
|
|
Use one H1 on your page |
medium
|
|
Use Short URLs |
medium
|
|
Front-Load Your Keyword In Your Title Tag |
medium
|
|
Content's meta description and title tag need to be compelling |
medium
|
Title | Priority | |
---|---|---|
There may be some links that the crawler cannot reach from the internal links. If these are included in the sitemap, they must be fixed. |
medium
|
|
Make a detailed setup of the on-site linking strategy |
medium
|
|
Content and blog pages must link to each other. Make sure you use the correct anchor texts for this. |
medium
|
|
Does the site's logo link to the home page? |
medium
|
|
Do subpages have a homepage link other than the logo and breadcrumb? |
medium
|
|
Maybe some pages have too many links? Unnecessary links should be removed. |
medium
|
|
DeepRank values should be in accordance with the hierarchy between the pages created by the customer. |
medium
|
|
If there are broken links within the site, they should be fixed or removed! |
medium
|
|
If there are links containing redirects, replace them with the addresses to which they are forwarded. |
medium
|
|
Be sure [href] attribute is not empty. |
medium
|
|
Make sure the links are not created with Javascript. |
medium
|
Title | Priority | |
---|---|---|
Make sure your site DOM structure is correct. |
medium
|
|
Make sure that each category and subcategory serves a specific purpose. Make sure you have the required number of child and parent categories. |
medium
|
|
Make sure you edit the URL structure of each page according to its hierarchy on the site. |
medium
|
|
Landing pages of high importance should be hierarchically close to the home page. |
medium
|
|
Web pages targeting highly competitive keywords need to be in a certain hierarchy. |
high
|
|
Be sure to use breadcrumbs on your website. Especially in e-commerce sites, navigation can be strengthened in this way. Check that the breadcrumbs you are using is working properly. |
high
|
|
Be sure to link to all parent and subcategories from the homepage. These links should be marked as dofollow. |
medium
|
|
Check how many main categories are in the main menu. |
medium
|
Title | Priority | |
---|---|---|
Are there any empty tasks in your source code? Remove all and make your code clean! |
medium
|
|
Optimize the loading process by minimizing Page redirects |
medium
|
|
Improve your site speed by minimizing Server Response Time |
medium
|
|
Cleanse your site of offscreen images |
medium
|
|
Take control of your site's speed and strengthen FCP (First Contentful Paint) score |
medium
|
|
Make sure you use text compression method on the website |
medium
|
|
Make sure you use WebP Images on your site |
low
|
|
Control the speed on your site, make sure the DOM size is not excessively large |
medium
|
|
Consolidate files on the site |
low
|
|
Do not use complex fonts on your site, they will negatively affect the loading speed. |
medium
|
|
What about your site's pagespeed scores? Check each page individually. |
medium
|
|
Do you use CDN (Content Delivery Network)? Employ it! |
low
|
|
Minimized HTTP Requests by using CSS for image loading |
low
|
|
Are you using all the plug-ins on your site? Get rid of those you don't use! |
medium
|
|
Do you have unnecessary videos or images on your site? Remove them! |
medium
|
|
Check if your site can be cached succesfully! |
medium
|
|
Compress JS and CSS files! |
medium
|
|
JS and CSS codes inside HTML codes can reduce the performance of your site. Minimize their use! |
medium
|
|
Are all the images on your site optimized? Check! |
medium
|
|
Are all Core Web Vitals errors on your site resolved? Check it out on Google Search Console! |
medium
|
Title | Priority | |
---|---|---|
Have a robots.txt file. |
high
|
|
Can search engines access the robot.txt file? Check it out now! |
high
|
|
Is sitemap included in robot.txt? Check it out! |
high
|
|
Make sure there are no unnecessary pages in robot.txt. For this, block these pages using noindex. Are they all ok? Check! |
medium
|
Title | Priority | |
---|---|---|
Have a sitemap |
high
|
|
Make sure the Sitemap XML structure conforms to the protocol's core standard! |
medium
|
|
Can sitemaps be automatically updated from the server? Or did static renderers create the sitemap? Check it! |
low
|
|
All addresses listed on the sitemap must return code 200! |
medium
|
|
The sitemap must be submitted via Search Console. Check it! |
medium
|
Title | Priority | |
---|---|---|
Find out how many of your pages are indexed and ranked by Google. |
high
|
|
Make sure your website is ranked first when querying with your site name. |
high
|
|
Is your page content loaded with Javascript? Make sure there are no problems with the Google indexing process! |
high
|
|
Determine the number of pages that cannot be crawled by search engine bots |
high
|
|
Check if there is an exact copy of the site. |
high
|
|
Have a mirror site? Set it to noindex to balance the server load! |
high
|
|
Have you produced different maps for each site type (web, mobile, image, video, news) |
medium
|
|
Do you have an RSS feed on your site? Time to check. If it is a publisher, it should be linked from this RSS feed site. |
low
|
|
Is there a dramatic drop in your site's crawl stats? Check it through Google Search Console. |
high
|
|
Are indexed URLs included in the URL parameters tab? Check in Search Console! |
high
|
|
Are there any pages on the site that are linked with the nofollow tag? Check it out now! |
high
|
|
Do you have cart, membership, print pages on your site? Make sure you block them all! |
high
|
|
Make sure the title is no longer than 50 - 60 characters! |
high
|
|
Make sure the meta description is not longer than 155-160 characters! |
high
|
Title | Priority | |
---|---|---|
Connect a custom domain. |
medium
|
|
Add a Favicon. |
low
|
|
Make sure you use SSL on your site for security |
high
|
|
Request Googlebots to index your site |
medium
|
|
Verify your site with Bing Webmaster Tools |
low
|
|
Keep track of your site's current scores and statistics using Yandex Webmaster Tools. |
low
|
|
Track retrospective and real-time statistics by connecting your site to Google Analytics |
medium
|
|
Verify your site with Google Search Console |
medium
|
LEADS GENERATED FOR CLIENTS
TOTAL REVENUE GENERATED
TOTAL HOURS OF EXPERTISE