HomeSEO Checklist

SEO Checklist

Mobile

  Title Priority
To meet current SEO requirements, your site must be mobile-friendly or you must have a mobile variant of your site! high
Sources of JavaScript, CSS and Images must be unblocked. Check if any version of these resources are blocked?
medium
Showing different content to mobile agents? Then use Vary HTTP Header!
medium
Place the rel="alternate" and rel="canonical" tags on the site correctly!
high
If a mobile site with a different URL is used, be sure that the mobile site's URLs are indexed!
high
If a mobile site with a different URL is used, make sure the redirects are set up correctly!
high
The mobile site should be used for tablets.
medium
Optimize your mobile site for speed
medium
Use specific keywords to target voice searches
medium
Use Google's Mobile Usability Test to be sure that you appeal to mobile users successfully
medium
Make sure your content is easily readable on mobile devices
medium
Track your mobile ranking process step-by-step through Google Mobile's Rank Tracker tool
medium
Make your content appeal directly to search engines using Structured Data
medium
Embed a Viewport Meta Tag
medium

Local SEO

  Title Priority
Use title tags and meta descriptions on your site that contain keywords targeting local searches!
high
List your workplace on platforms like Yelp, Foursquare, Zagat, Bing Places!
medium
Encourage your visitors to create user-generated content (e.g., reviews, testimonials)!
low
Find seasonally changing search trends using Google Trends!
low
Stand out in certain searches by posting content targeting specific demographic, season, or location!
medium
Host or sponsor various events locally to increase the visibility of your website and brand!
medium
Arrange location-specific promotions to appeal to your audience!
medium
Get rid of duplicate listings!
high
Enrich your content by using images and videos that will appeal to local SEO and have relevant keywords embedded!
medium
Make sure you also use the semantic and long-tail versions of the basic keywords in the static text content you use in your content!
high
Determine and detail your location strategy!
medium
Make sure your site structure is an easy and accessible space for users!
medium
Complete your Google My Business listings page and verify your website
high
Use Google Schema Structured Data on your pages to stand out and increase crawlability!
medium
Do you have the Google Map plugin on your contact page? This is very important for users to find your location easily. Add it!
medium
Check if all NAP entries are consistent everywhere they are mentioned on the website!
low
Make sure the phone numbers on your website are clickable for mobile devices!
low
Does your business have fewer than 10 locations? Be sure to list each address in the website footer!
medium
Make sure your website's contact page includes the complete name, address, and phone number (NAP) for each location!
high
Optimize your website's contact, about, and home pages!
medium

Youtube

  Title Priority
Make sure you tell your audience to subscribe, comment, and like your videos.
high
Make sure you optimize your channel page!
medium
Make sure to link your youtube video in your email signature!
medium
Youtube hears the words you use in videos. Say the target keyword in videos!
medium
Promote your video
medium
Embed your videos in your blog posts -Visibility rates will increase!
medium
Respond to comments on your site within 48 hours.
medium
Remove borders using video subtitles!
low
Take care to present the main idea impressively in the first 10 seconds of the video.
medium
Minimize bounce rate with correct video structure!
high
Make sure the names of your video files contain the target keyword!
high
Save your streamed video to a playlist
medium
Take advantage of Cards and End Screens to increase the number of views of your Youtube channel!
medium
Utilize an SRT file and add it to subtitles & closed captions.
medium
Upload a custom thumbnail image for your video's result link strengthen the UX
medium
Set a category for your video.
medium
Target the right searches with YouTube Keyword Research.
medium
Add tags to your videos using popular keywords that relate to your topic.
medium
Optimize your video description.
medium
Make sure the video title contains the keyword, but it should look natural!
high

Social

Title Priority
Make sure to use utm source tags for social posts and emails!
low
Make sure users can leave comments on your site easily!
medium
Make sure your site has social media sharing buttons!
high
Make sure videos from social channels can be embedded into the site!
low
Provide a more powerful user experience with URL Shorteners!
low

Link Building

  Title Priority
Encourage people to convert by activating on-site social sharing actions!
low
Strengthen your link-building strategy through platforms like Wikipedia.
medium
Utilize Barnacle SEO techniques!
medium
Keep your audience in your hands with email outreach methods!
high
Make sure you have various content types such as top lists, how-tos, guides on your site!
medium
Build free tools that your audience will love to use.
medium
Add original information to the internet world by publishing case studies periodically!
medium
Avoid thought-provoking, irritating, annoying content.
medium
Make sure your site has a white-paper
low
Drive traffic to your site with review and comparison contents
medium
Create a backlink source with methods such as podcast guesting.
medium
Drive traffic to your site with social media outreach methods!
medium
Share your development processes on platforms like github-gitlab-bitbucket.
low
Produce educational content!
low
Offer contests and giveaways.
medium
Support digital studies with traditional (off-line) marketing activities.
low
Set up Google Alerts for new contents.
low
Buy backlinks via paid blog posts with strong contents.
high
Find out which content will work for them by getting to know your target audience closely.
medium
Get to know how your audience feels about you by exploring brand mentions! Use site:brandname.com for that!
low
Do link reclamation for stolen images.
low
Configure some of the content as resource pages.
low
Employ PBNs (Private Blog Network)
low
Detect expired domains and fix them
medium
Go content-oriented while creating your link building strategy
medium
Find out the state of the market by doing a competitor backlink analysis!
medium
Make sure you update disavow list!
medium
Try to increase the authority and recognition of your site with the guest blogging method!
medium
Optimize the rate of dofollow links used on your site!
medium
Create branded, general and keyword-rich link anchor texts with correct proportions
medium
Be sure to diversify anchor texts on your site.
medium
Be sure you have the control on the ratio of linking domains to total number of links.
medium
Make sure the link domains have high authority!
high
Make sure that the traffic rates of the linking domains are high enough!
medium
Linking domains older than a certain age will be more beneficial for you. Try to pay attention to this!
medium
Use Skyscraper technique in your link building strategy!
low
Take your prestige under control by performing a page-based backlink audit!
medium
Create a dedicated blog section to address the queries made in the search engine
medium
Activate discussion forums to strengthen retention and conversion
medium
Aim to increase customer retention rates with various discounts and coupons.
medium
Publish PR articles to make promotion in the most accurate way, to increase recognition and prestige.
medium
Use reciprocal links in your content.
low
Publish and announce various affiliate programs.
low
Publish microsites to represent your specific campaigns.
medium
Cooperate with courses, schools and teachers within the scope of your service and concept.
medium
Make sure you realize content syndication.
medium
Introduce yourself to wider audiences through platforms such as Product Hunt and Betalist
medium
Post videos promoting your site via Youtube and other social media platforms.
medium

Keyword Research

  Title Priority
Discover the search intent of your potential audience closely!
medium
Determine the importance and strategic place of the keywords you find in the sales funnel!
medium
Categorize each keyword according to search volumes and include them in your strategy!
medium
Analyze the difficulty rate of each keyword!
medium
Analyze and list the head term keywords and their long tail versions!
medium
Take statistics-based steps using certain keyword research tools!
low
Create keyword lists inspired by your target audience's browsing habits!
medium
Create keyword lists inspired by your competitors' strategies!
medium
Conduct brainstorming sessions to diversify keyphrases!
medium
Get them into your strategy by analyzing the competition and frequency of use for each term!
medium
Find additional keywords using Google search suggestions!
medium
Target long-tail keywords by reviewing People Also Ask on Google SERP!
medium
Target long-tail keywords by reviewing Related To on Google SERP!
medium

Branding

Title Priority
Make sure that clicking on the logo on the web pages redirects to the homepage!
medium
Make sure the site has site links for brand searches!
medium

Design

  Title Priority
Which CMS is used on the site?
low
Make sure you use a favicon on the website!
low
Get rid of annoying design elements!
medium
If your site has a lot of content, make sure the in-site search function is active!
low
Make sure that the query parameter is used in searches within the site! (Ex: /search?q=iphone)
low
Check if your site has pages that seem problematic in terms of metrics such as bounce rate and load time!
low
Make sure that there are no autoplay ads, videos or audio files
low
Instead of the annoying and noisy (i.e. black, dark colors) background colors of your website, choose cleaner and relaxing colors (i.e. white, light colors)!
low
Use appropriate font color that contrasts with background color!
low
Use appropriate font typeface!
low
Use short paragraphs in your design elements!
low

Business Strategy

  Title Priority
If you are a business owner, make sure that the business address appears correctly on Google and Apple Maps services!
medium
Consider registering for Google News!
medium
If you're a local business, aim to collect real customer reviews!
high

Video

  Title Priority
Make sure videos on Youtube and the website are listed in brand searches with a rich snippet!
high
Make sure to use the schema.org markup structure for all videos!
high
Have a video sitemap in GWT (Google Web Toolkit)!
medium
Make sure you have the transcript of the videos embedded with the iFrame!
medium
Every video should have text that details the content and includes keywords. Check!
medium
Are the videos uploaded to video sharing sites such as Youtube or Vimeo? Check it out!
medium
Make sure to use a video hosting service like Wistia or Brightcove!
medium

Semantic Markup

  Title Priority
Make sure you use a markup structure on your site! Don't forget to get Google approval if you are using it!
high
Strengthen your pages by using Rich Snippet if your site is suitable for it. Add video, reviews, ratings, recipes, event, product snippets in accordance with Google guidelines!
medium
If you have microdata for your local business, you can use markup!
medium
Check and fix W3C bugs to aim for universal validity!
medium

International

  Title Priority
Is your site orientated by language or location?
high
In international sites where a local language can be selected, make done content localization according to the selected language!
high
In the international site where a local language can be selected, be sure that the URLs is appropriate according to the selected language!
high
If the site is targeting a certain country, specify this in Google Search Console!
high
If the site is targeted to a specific country in Search Console, make sure the site has the local IP of that country!
high
Use rel=”alternate” hreflang=”x” tags
high
Declare the language of the content of international pages with the Html doctype!
high
Your site may target different languages and locations. In this case, make sure that different language and location versions have different contents.
high
Perform a strong internal linking between pages of the site targeting different international locations!
high
Make sure that the users entering the site sees the version suitable for their language or location settings!
high
For international power, make sure that local versions of your site get links from other local related websites!
high
Optimize the content strategy on your site according to the query trends in your target country!
high

Accessibility

  Title Priority
Are 301 redirects on pages working correctly? Try them one by one!
high
Is infinite scroll used on the site
medium
Make sure the site source code is free of malware.
medium
Check if there are harmful neighbors on the server where your site is located.
medium
Is your site still under development? Temporarily stop indexing to be visible at the right time.
high
Check if cloaking is done!
medium
Do you have text embedded in images on your web pages? Search engine bots may not be able to read them. Rearrange them with CSS
medium
Do you have pages created by Ajax? Be sure to check if search engine bots read them!
medium
Are meta redirects working correctly? Check.
medium
Make sure the URL structure of the site is SEO-friendly
medium
There may be 302 redirects on your pages that you didn't notice. Remove them if you haven't used them on purpose
high
Can the mobile page of your site be crawled effectively enough? Check.
high
Identify and fix web pages that have 500 codes.
medium
Check if your site has 404 pages. You need to fix the indexed ones of them.
high
Is there any content being pulled from outside? This can be via iFrames or other means. Check.
medium
Make sure your site cache version is working well. All necessary content and links should be found and viewable in the cached state of the home page
medium
Can navigation links work without Javascript? Check it
medium
Is all content readable when CSS, Javascript and cookies are turned off? Check it
medium

E-commerce

  Title Priority
Check if you are using e-commerce tracking on the website!
high
Does the site use the Shopping Feed, also called the Product Feed Specification? If it used, check which search engines are referenced!
high
Are all the fields required for the feeds on the site filled in? Does the Shopping Feed use active categories?
high
Feeds must also include images!
high
The feed should be in an acceptable format and be updated regularly!
high
The Shopping Feed must use Custom Fields. Check!
high
The description of the product must be unique!
high
If the product variants are hosted in the original URLs, the canonical tags should be used!
high
Faceted navigation (filters) should be used on the website! If they are used, check if there is a duplicate page problem!
high
Make sure you use rich snippets!
high
If a third-party payment method (cart) is used on the site, cross-domain tracking must be available!
high
If you have e-commerce tracking, be sure to include the required codes on all conversion pages!
high

Analytics

  Title Priority
Do you have an active Google Adwords Campaign associated with your site? Link your AdWords account with your Analytics account!
medium
Custom variable must be used correctly!
medium
Is event tracking used? Determine the correct category, action and label for event tracking. Also, make sure events are defined as 'goal'!
medium
Do you conduct email marketing? Make sure you use the correct parameters for the process!
medium
Make sure to use meta refresh redirect on pages!
high
Make sure you use campaign parameters for in-site linking!
medium
Make sure you don't use too many sample data!
high
If necessary, use URL rewriting in the domain
medium
Are the filters used correctly?
medium
Content reports must have utm parameters!
medium
Are there any pages where the Analytics tracking code is missing? Find and fix them!
high
Is the homepage specified in Google Analytics? It should be specified especially in cases such as /index.html, /default.php
medium
Does the site use async? If it is so, make sure the pages are in the traditional version!
high
Is the in-site search function active on the site? If it is so, these searches should be tracked with Analytics!
medium
Can a search advertisement be made by the search engine?
medium
If the subdomains include the GATC method, is it built correctly?
medium
If there are subdomains of the pages, are they included to hotname in the content reports?
medium
If there is a subdomain, is it include the GATC _setDomainName() method?
medium
Are subdomains also included in the Analytics?
high

Content

  Title Priority
Make sure to use at least one image to enhance the user experience quality your content has to offer.
medium
Make sure you embed title tag modifiers
medium
Make sure your content has high readability scores
medium
Focus keywords must be used in the first 150 words of the content.
medium
Use synonyms and LSI keywords to amplify your content and target more inquiries.
medium
Use keywords in H1, H2, H3 tags.
high
Take care to use short sentences and paragraphs in the content so that the content can be easily followed.
medium
Use external and internal links to reinforce content
medium
The content should be relevant, powerful and interesting.
high
The body content in which you detail the main subject in your content must be at least 300 words.
medium
It is important that your content is original and unique.
high
Build outbound links to open a new page
medium
Link to relevant internal and external resources and increase your content authority
medium
Don't forget to add the primary keyword to the name of the image used in the content.
medium
Add the primary keyword to the image title
low
Don't forget to add the primary keyword to the alt tag of the image used in the content.
low
Make sure the URL of the content has the primary keyword
medium
Be sure that blog post title is wrapped by an H1 Tag
medium
Use subheadings in H2 Tags
medium
Make sure that the meta descriptions you use are call-to-action-oriented, rich, and contain the focus keyword.
medium
Build stronger contents in your content using FAQ Schema or other similar structures.
medium
Add emotion words to the title tags you use so they can include call-to-action.
medium
Give the search engines the message that you are up to date by adding the current year to the meta title and description of the content.
medium
Make featured snippets focused optimizations.
medium
HTTP/HTTPS, Slash (/), www issues may create the duplicate page problem. Make sure there is no such problem.
high
Is pagination done?
medium
Pages with pagination should have the pagination tag. Make sure these tags are visible to crawlers.
medium
All the images should be optimized.
medium
Pagination links must point to the correct URLs!
medium
Using canonical tag instead of Pagination in pagination? Check and fix.
medium
Pagination pages should be checked to see if they are getting organic traffic.
medium
Want a better performance? CSS Sprite should be used for images!
medium
Images should also be listed in the keywords that are normally listed!
medium
Are there multiple URLs that allow people to reach the homepage? Fix this!
high
A special sitemap should be built for the images on your site. You can also do this by specifying images in the existing sitemap.
medium
Make sure canonical tags show the correct pages.
high
The names of all images on your site must be compatible with the image themes.
medium
CDN must be used for images
medium
Check if there are duplicate pages or not.
medium
Check for duplicate title issues!
medium
Pages without a meta description should be checked and the meta description should be around 155 characters long!
medium
Videos or audio files should be playing automatically. Is not it?
medium
Check for duplicate description issues!
medium
Use one H1 on your page
medium
Use Short URLs
medium
Front-Load Your Keyword In Your Title Tag
medium
Content's meta description and title tag need to be compelling
medium

On-site Links

  Title Priority
There may be some links that the crawler cannot reach from the internal links. If these are included in the sitemap, they must be fixed.
medium
Make a detailed setup of the on-site linking strategy
medium
Content and blog pages must link to each other. Make sure you use the correct anchor texts for this.
medium
Does the site's logo link to the home page?
medium
Do subpages have a homepage link other than the logo and breadcrumb?
medium
Maybe some pages have too many links? Unnecessary links should be removed.
medium
DeepRank values should be in accordance with the hierarchy between the pages created by the customer.
medium
If there are broken links within the site, they should be fixed or removed!
medium
If there are links containing redirects, replace them with the addresses to which they are forwarded.
medium
Be sure [href] attribute is not empty.
medium
Make sure the links are not created with Javascript.
medium

Architecture

  Title Priority
Make sure your site DOM structure is correct.
medium
Make sure that each category and subcategory serves a specific purpose. Make sure you have the required number of child and parent categories.
medium
Make sure you edit the URL structure of each page according to its hierarchy on the site.
medium
Landing pages of high importance should be hierarchically close to the home page.
medium
Web pages targeting highly competitive keywords need to be in a certain hierarchy.
high
Be sure to use breadcrumbs on your website. Especially in e-commerce sites, navigation can be strengthened in this way. Check that the breadcrumbs you are using is working properly.
high
Be sure to link to all parent and subcategories from the homepage. These links should be marked as dofollow.
medium
Check how many main categories are in the main menu.
medium

Pagespeed

  Title Priority
Are there any empty tasks in your source code? Remove all and make your code clean!
medium
Optimize the loading process by minimizing Page redirects
medium
Improve your site speed by minimizing Server Response Time
medium
Cleanse your site of offscreen images
medium
Take control of your site's speed and strengthen FCP (First Contentful Paint) score
medium
Make sure you use text compression method on the website
medium
Make sure you use WebP Images on your site
low
Control the speed on your site, make sure the DOM size is not excessively large
medium
Consolidate files on the site
low
Do not use complex fonts on your site, they will negatively affect the loading speed.
medium
What about your site's pagespeed scores? Check each page individually.
medium
Do you use CDN (Content Delivery Network)? Employ it!
low
Minimized HTTP Requests by using CSS for image loading
low
Are you using all the plug-ins on your site? Get rid of those you don't use!
medium
Do you have unnecessary videos or images on your site? Remove them!
medium
Check if your site can be cached succesfully!
medium
Compress JS and CSS files!
medium
JS and CSS codes inside HTML codes can reduce the performance of your site. Minimize their use!
medium
Are all the images on your site optimized? Check!
medium
Are all Core Web Vitals errors on your site resolved? Check it out on Google Search Console!
medium

Robots.txt

  Title Priority
Have a robots.txt file.
high
Can search engines access the robot.txt file? Check it out now!
high
Is sitemap included in robot.txt? Check it out!
high
Make sure there are no unnecessary pages in robot.txt. For this, block these pages using noindex. Are they all ok? Check!
medium

Sitemap

  Title Priority
Have a sitemap
high
Make sure the Sitemap XML structure conforms to the protocol's core standard!
medium
Can sitemaps be automatically updated from the server? Or did static renderers create the sitemap? Check it!
low
All addresses listed on the sitemap must return code 200!
medium
The sitemap must be submitted via Search Console. Check it!
medium

Indexing

  Title Priority
Find out how many of your pages are indexed and ranked by Google.
high
Make sure your website is ranked first when querying with your site name.
high
Is your page content loaded with Javascript? Make sure there are no problems with the Google indexing process!
high
Determine the number of pages that cannot be crawled by search engine bots
high
Check if there is an exact copy of the site.
high
Have a mirror site? Set it to noindex to balance the server load!
high
Have you produced different maps for each site type (web, mobile, image, video, news)
medium
Do you have an RSS feed on your site? Time to check. If it is a publisher, it should be linked from this RSS feed site.
low
Is there a dramatic drop in your site's crawl stats? Check it through Google Search Console.
high
Are indexed URLs included in the URL parameters tab? Check in Search Console!
high
Are there any pages on the site that are linked with the nofollow tag? Check it out now!
high
Do you have cart, membership, print pages on your site? Make sure you block them all!
high
Make sure the title is no longer than 50 - 60 characters!
high
Make sure the meta description is not longer than 155-160 characters!
high

Installation

  Title Priority
Connect a custom domain.
medium
Add a Favicon.
low
Make sure you use SSL on your site for security
high
Request Googlebots to index your site
medium
Verify your site with Bing Webmaster Tools
low
Keep track of your site's current scores and statistics using Yandex Webmaster Tools.
low
Track retrospective and real-time statistics by connecting your site to Google Analytics
medium
Verify your site with Google Search Console
medium

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